{"id":388,"date":"2024-03-19T10:35:55","date_gmt":"2024-03-19T10:35:55","guid":{"rendered":"https:\/\/www.carlacarvalhodias.com\/smerve-cultura-organizacional\/"},"modified":"2025-02-21T15:49:44","modified_gmt":"2025-02-21T15:49:44","slug":"smerve","status":"publish","type":"page","link":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/","title":{"rendered":"SMERVE\u00ae"},"content":{"rendered":"<p>[vc_row el_class=&#8221;wrapper-video video-sobre-mim smerve-page&#8221;][vc_column][vc_column_text el_class=&#8221;.wrapper-video&#8221;]<\/p>\n<div class=\"container-video\"><\/div>\n<p>[\/vc_column_text][vc_row_inner el_class=&#8221;content-inside&#8221;][vc_column_inner][vc_custom_heading text=&#8221;SMERVE&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<h4>What is it?<\/h4>\n<h5>Inspiring Teams to Smile and Serve<br \/>\n(Smile &amp; Serve)<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;smerve&#8221;][vc_column][vc_row_inner el_class=&#8221;max-bloco-sobre&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>SMERVE\u00ae<br \/>\nMore Than<br \/>\na Word.<\/h3>\n<div>It\u2019s a methodology that combines two fundamental behaviors:\u00a0<strong>smiling and serving<\/strong>. These are two key factors for and organizational transformation towards a true service culture. The term\u00a0<strong>SMERVE\u00ae<\/strong>\u00a0is built from the fusion of these two concepts, encapsulating a simple yet incredibly powerful attitude.<br \/>\nFor this attitude to be genuine and effective, it must be cultivated daily among all members of the company, awakening in each individual an awareness of their\u00a0<strong>transformative impact<\/strong>\u2014not only in the workplace but also on the overall\u00a0<strong>Customer Experience.<\/strong><br \/>\nWhen we adopt the\u00a0<strong>SMERVE\u00ae philosophy<\/strong>, we commit to placing the\u00a0<strong>Customer at the center<\/strong>\u00a0of everything we do. This means understanding and meeting Customer expectations at every\u00a0touchpoint, ensuring that each interaction reflects the brand\u2019s values and mission in alignment with the\u00a0<strong>organizational culture.<\/strong><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10501&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;smerve smerve-bottom&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;video-smerve&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:p|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]<div class=\"container-video\">\n\t\t\t\t\t<video playsinline preload=\"auto\" autoplay muted loop poster=\"\/wp-content\/uploads\/2024\/04\/2_smerve_carlacarvalhodias.jpg\">\n                    \t<source src=\"\" type=\"video\/mp4\" width=\"100%\" height=\"100%\">\n                  \t<\/video>\n\t\t\t\t<\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:p|text_align:right&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;max-bloco-sobre case-studies&#8221;][\/vc_column_text][vc_column_text el_class=&#8221;missao&#8221;]<\/p>\n<h4>The\u00a0SMERVE\u00ae movement\u00a0is more than just smiling and serving. It is about creating an\u00a0authentic and memorable experience\u00a0for the Customer, built on\u00a0empathy, dedication, and service excellence.<\/h4>\n<h2>Ready to <span class=\"smerveWord\">SMERVE<\/span> <span class=\"interrogacao\">?<\/span><\/h2>\n<p>[\/vc_column_text][vc_btn title=&#8221;GET IN TOUCH&#8221; link=&#8221;url:https%3A%2F%2Fwww.carlacarvalhodias.com%2Fcontacto%2F|title:Contacto&#8221; el_class=&#8221;hover-grey-blue smerveButton&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;wrapper-video video-sobre-mim smerve-page&#8221;][vc_column][vc_column_text el_class=&#8221;.wrapper-video&#8221;] [\/vc_column_text][vc_row_inner el_class=&#8221;content-inside&#8221;][vc_column_inner][vc_custom_heading text=&#8221;SMERVE&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text] What is it? Inspiring Teams to Smile and Serve (Smile &amp; Serve) [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;smerve&#8221;][vc_column][vc_row_inner el_class=&#8221;max-bloco-sobre&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] SMERVE\u00ae More Than a Word. It\u2019s a methodology that combines two fundamental behaviors:\u00a0smiling and serving. These are two key factors for and organizational transformation towards a true service culture. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-388","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMERVE - Organizational Culture is a Culture of Service.<\/title>\n<meta name=\"description\" content=\"SMERVE combines &quot;Smile&quot; and &quot;Serve,&quot; two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization&#039;s culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMERVE - Organizational Culture is a Culture of Service.\" \/>\n<meta property=\"og:description\" content=\"SMERVE combines &quot;Smile&quot; and &quot;Serve,&quot; two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization&#039;s culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/\" \/>\n<meta property=\"og:site_name\" content=\"Carla Carvalho Dias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carlacarvdias\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T15:49:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/smerve\\\/\",\"url\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/smerve\\\/\",\"name\":\"SMERVE - Organizational Culture is a Culture of Service.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/#website\"},\"datePublished\":\"2024-03-19T10:35:55+00:00\",\"dateModified\":\"2025-02-21T15:49:44+00:00\",\"description\":\"SMERVE combines \\\"Smile\\\" and \\\"Serve,\\\" two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization's culture.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/smerve\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/smerve\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/smerve\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMERVE\u00ae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/\",\"name\":\"Carla Carvalho Dias\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/#\\\/schema\\\/person\\\/a47ef3cc1ae402ffafc38c851107e476\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.carlacarvalhodias.com\\\/en\\\/#\\\/schema\\\/person\\\/a47ef3cc1ae402ffafc38c851107e476\",\"name\":\"wevolved\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g\",\"caption\":\"wevolved\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g\"},\"sameAs\":[\"https:\\\/\\\/www.carlacarvalhodias.com\",\"https:\\\/\\\/www.facebook.com\\\/carlacarvdias\",\"https:\\\/\\\/www.instagram.com\\\/carlacarvalhodias_oficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/carlacarvalhodias\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/CarlaCarvalhoDias_CCD\\\/featured\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMERVE - Organizational Culture is a Culture of Service.","description":"SMERVE combines \"Smile\" and \"Serve,\" two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization's culture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/","og_locale":"en_US","og_type":"article","og_title":"SMERVE - Organizational Culture is a Culture of Service.","og_description":"SMERVE combines \"Smile\" and \"Serve,\" two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization's culture.","og_url":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/","og_site_name":"Carla Carvalho Dias","article_publisher":"https:\/\/www.facebook.com\/carlacarvdias","article_modified_time":"2025-02-21T15:49:44+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/","url":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/","name":"SMERVE - Organizational Culture is a Culture of Service.","isPartOf":{"@id":"https:\/\/www.carlacarvalhodias.com\/en\/#website"},"datePublished":"2024-03-19T10:35:55+00:00","dateModified":"2025-02-21T15:49:44+00:00","description":"SMERVE combines \"Smile\" and \"Serve,\" two fundamental behaviors in the Customer experience, and is a philosophy that should be cultivated daily as part of the organization's culture.","breadcrumb":{"@id":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carlacarvalhodias.com\/en\/smerve\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.carlacarvalhodias.com\/en\/smerve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.carlacarvalhodias.com\/en\/"},{"@type":"ListItem","position":2,"name":"SMERVE\u00ae"}]},{"@type":"WebSite","@id":"https:\/\/www.carlacarvalhodias.com\/en\/#website","url":"https:\/\/www.carlacarvalhodias.com\/en\/","name":"Carla Carvalho Dias","description":"","publisher":{"@id":"https:\/\/www.carlacarvalhodias.com\/en\/#\/schema\/person\/a47ef3cc1ae402ffafc38c851107e476"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.carlacarvalhodias.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.carlacarvalhodias.com\/en\/#\/schema\/person\/a47ef3cc1ae402ffafc38c851107e476","name":"wevolved","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g","caption":"wevolved"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/161dfdc13024ad98cb4131fc501d56d9a1ff104fdd337423918c534b33b8fd9e?s=96&d=mm&r=g"},"sameAs":["https:\/\/www.carlacarvalhodias.com","https:\/\/www.facebook.com\/carlacarvdias","https:\/\/www.instagram.com\/carlacarvalhodias_oficial\/","https:\/\/www.linkedin.com\/in\/carlacarvalhodias\/","https:\/\/www.youtube.com\/c\/CarlaCarvalhoDias_CCD\/featured"]}]}},"_links":{"self":[{"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/pages\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":8,"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/pages\/388\/revisions"}],"predecessor-version":[{"id":10884,"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/pages\/388\/revisions\/10884"}],"wp:attachment":[{"href":"https:\/\/www.carlacarvalhodias.com\/en\/wp-json\/wp\/v2\/media?parent=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}