SMERVE

It’s a methodology that combines two fundamental behaviors: smiling and serving. These are two key factors for and organizational transformation towards a true service culture. The term SMERVE® is built from the fusion of these two concepts, encapsulating a simple yet incredibly powerful attitude.
For this attitude to be genuine and effective, it must be cultivated daily among all members of the company, awakening in each individual an awareness of their transformative impact—not only in the workplace but also on the overall Customer Experience.
When we adopt the SMERVE® philosophy, we commit to placing the Customer at the center of everything we do. This means understanding and meeting Customer expectations at every touchpoint, ensuring that each interaction reflects the brand’s values and mission in alignment with the organizational culture.