SMERVE

It is a methodology that combines two fundamental behaviors: smiling and serving. These are the pillars to transform any organizational culture into a true service culture.
The origin of the term SMERVE® arises from the combination of these two concepts, encapsulating a simple but extremely powerful attitude.
For this attitude to be genuine and effective, it is imperative that it is cultivated daily with all members of the company, awakening in each individual the awareness of the transformative impact they have, not only in the work environment, but also in the Customer’s overall experience.
When we adopt the SMERVE® philosophy, we are committing to putting the Customer at the center of everything we do.
This means understanding and meeting customer expectations at all points of contact, ensuring that each interaction reflects the brand’s values and mission in line with the organizational culture.