Do you always feel well served as a customer?

This question is enough for an almost universal answer: “It depends.” Bad service exists and is widespread, although it is felt more in some cultures than in others. Fighting bad service may not be a war, but it is certainly a fight. Fighting bad service undoubtedly requires art, just like war. The author proposes a different war: a book of real stories chosen to share common techniques, strategies and tactics in what he has assumed as his life mission – to contribute to improving the culture of service in Portugal and, why not, in the world. Want to join the fight? So, I suggest you start by asking yourself: “Am I a good customer?” Is this also a war or a cog in the wheel of service culture?

A book made to serve you in a war where everyone wins!